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FROM THE FIELD

Fashion at a Fair Price

21 Aug 2007 11:57:57 GMT
Source: ActionAid

A new reusable, Fair Trade campaigning shopping bag is launched today, to celebrate the first anniversary of the partnership between People Tree, the Fair Trade and ecological fashion company and ActionAid.

As from today we are giving people the chance to shop with a clear conscience while at the same time sending a clear message that consumers are making ethical choices at the check out.

Fashion at a Fair Price aims to generate support for both organisations and to raise awareness and campaign for a fashion industry and global trading system which treats poor people and marginalised communities fairly.

The Banana - bearing bag was inspired by ActionAid’s Who Pays? campaign, which highlights how supermarkets’ drive for ever lower prices has had the knock on effect of low pay and dangerous conditions for workers on the farms and factories that supply supermarkets in the UK.

ActionAid is urging supporters to use their bag for their weekly supermarket shopping.

Jenny Ricks, Corporate Campaigner for ActionAid said: "We don’t want people to boycott the supermarkets, but to tell them and the government that they will not stand for this kind of exploitation in their name. By packing your weekly shop into these new bags, you’re saying loud and clear that supermarkets must play fair by their workers around the world."

Safia Minney, CEO and founder, PeopleTree said: "ActionAid are causing a well overdue shake-up to raise awareness about the unfair trade terms that supermarkets impose on their suppliers. Having seen the effects of this first hand on farmers in this country and overseas and garment factory workers in the developing world, I can't believe that we would not care, and change our shopping habits, if we knew. Now's our chance - this campaign deserves your support!"

[ Any views expressed in this article are those of the writer and not of Reuters. ]

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Last updated:Thu Aug 23 12:01:00 2007