Apprentice boss Sir Alan Sugar is Britain's top choice in a survey commissioned by charity Christian Aid to find which celebrity the British public would most like on their quiz team.
The multi-millionaire entrepreneur ranks highest overall, with JK Rowling the top choice for women.
Gordon Brown comes seven percentage points ahead of David Cameron. Cameron's attempts to be 'down with the kids' may be thwarted as 25 per cent of the 15-34 age group side with the Prime Minister and only 16 per cent back the Leader of the Opposition.
The Ipsos MORI survey was timed to coincide with the launch of QUIZAID - a fundraising event which will see thousands of people across Britain hosting quizzes during Christian Aid Week (11-17 May) to raise money for the world's poorest people.
Amongst women voters, JK Rowling is the most popular team member, with Sir Alan a close second and Lily Allen least popular of the ten listed.
Sir Alan Sugar is wanted by the highest proportion of men, with Sir Terry Wogan the next most popular and JK Rowling third. Least popular again is Lily Allen.
However, among the 15-24 age group, Lily is the second most popular team member (34 per cent) after Chris Moyles, this age group's top choice.
In the battle of the airwaves, Radio 2's Sir Terry Wogan is 11 percentage points higher than his Radio 1 rival Chris Moyles.
However, Chris fares better with the 15-24 age group, with almost half of them (46 per cent) wanting him on their team.
The survey found that only 18 per cent of British people would want The Queen in their team, falling to just eight percent in Scotland.
However, Her Majesty fares best in Wales when 24 per cent would pick her for their team.
Christian Aid is calling for Quizmasters across the UK to apply for a Quizaid pack.
The pack will contain quiz questions and materials needed for your event.
You gather your friends, work colleagues and relatives together at a venue, everyone pays £2 to enter... and battle commences. All money raised will help people in the developing world build a better life for themselves.
Order your Quizaid pack by calling 08080 005 005 or download from www.christianaid.org.uk/quizaid.
For more information contact Amanda Burney on 020 7523 2424 or email aburney@christian-aid.org
The Results in full
BRITAIN'S QUIZ TEAM OVERALL RESULTS (2,091 interviews)
Sir Alan Sugar 41%
Sir Terry Wogan 36%
JK Rowling 35%
Gordon Brown 27%
Chris Moyles 25%
David Cameron 20%
Nigella Lawson 20%
The Queen 18%
Catherine Tate 16%
Lily Allen 12%
MEN's RESULTS (984 interviews)
Sir Alan Sugar 45%
Sir Terry Wogan 35%
JK Rowling 32%
Gordon Brown 30%
Chris Moyles 25%
David Cameron 23%
Nigella Lawson 19%
The Queen 17%
Catherine Tate 11%
Lily Allen 10%
WOMEN's RSULTS (1,107 interviews)
JK Rowling 38%
Sir Alan Sugar 37%
Sir Terry Wogan 36%
Chris Moyles 25%
Gordon Brown 24%
Nigella Lawson 21%
Catherine Tate 21%
The Queen 20%
David Cameron 17%
Lily Allen 14%
ENDS
The survey was conducted by Ipsos MORI between 11th and 17th April 2008.
A nationally representative quota sample of 2,091 adults aged 15 and over was interviewed throughout Great Britain. Interviews carried out face-to-face, in home.
All respondents were shown a list of 10 famous people and asked to state which three, if any, they would choose to be in a quiz team with them.
[ Any views expressed in this article are those of the writer and not of Reuters. ]
