FROM THE FIELD
IKEA and Save the Children join forces for children worldwide
again this year, following a successful 2005 effort that raised over 2 million euro for life-saving programs through its “€1 is a fortune. . . A child’s smile is worth so
much” campaign.The 2006 campaign kicked off on 18 November and goes to 23 December 2006.Every time an IKEA customer purchases one of the soft toys, whether a
tiny finger puppet, a green dragon or a 1.60 metre elephant, in an IKEA store, €1 will be donated to: Save the Children child protection and education programs in Asia and Europe.Participating megastores in Australia include: Richmond (VIC), Homebush (NSW) and Logan (QLD).Marianne Barner, IKEA Communications Manager and
Children’s Ombudsman, says:
“Our first campaign last year was a great success, however we are hoping for even bigger success this year. Through the support of our partner, Save the
Children we hope to raise even more funds to help improve the opportunities for children in many countries.”
[ Any views expressed in this article are those of the writer and not of Reuters. ]
